COUNTING EASY, QUANTIFYING IS EASY, TELLING THE TRUTH ISN’T THAT EASY…

Our Services

Our services split into 2 major areas to support the growth of businesses where we plan and implement marketing and business development strategies to our customers, we implement the plans with focus on growth and performance. Our success is in being result oriented in making things happen for our clients.

• Marketing Services

  Market Research
  Creative Branding Concepts
  Promotional & Seasonal Concepts
  Performance Measurements
  

• Business Development Services

  Marketing Strategies Trd. & Dig.
  Operational Strategies
  Product & Service Development
  Strategies Implementation
  

Marketing Services- Market Research

Our market research services gained from the leaders of the industry, we have completed many projects in over 15 years. We have measured the developed of products and services to consumers that meet the ESOMAR standards. Our clients are confidant in our findings.

• Quantitative:

  Face to Face
  CLT
  CATI
  CAPI
  PAPI
  Exit Interviews
  Mystery Shopping
  

• Qualitative:

  Focus Group
  Mini Focus Group
  In Depth Interview
  In Home Visit
  Web based interviews
  ShopAlong Observation
   
  

Marketing Services- Creative Concepts

Our market creative services provided by artists in idea generating mixed by skills in the real live environments. We understand consumers and how to create that monument of purchase intent, it start with the brief and ended up with successful idea.

• Creative:

  Advertising Strategies
  Storyline
  Promotion
  Market Localization
  Graphic Design
  Teaser Concepts
  Outdoor Concepts
  

• Advertising production, planning and execution
  A storyline generated with creative mindset to draw attention.
  Creative Promotional ads with focus on objectives.
  Localizing concepts based on global launches to appeal to market.
  Creating designs of brand/ name/ idea/ promotion / awareness..
  Creating teaser concept to draw attention and create curiosity
  Outdoor models / boards / bridges, not just characters & colors
  

Marketing Services- Branding Concepts

Our market branding services consist of experience with brushing, shining an identity of business / products and services across sector. Branding is more than name and symbols, it’s about birth of a new business that need to be known as unique and noticed business in order to be considered by consumers.

• Branding strategy:

  The 10 Steps of Brand Development Strategy we work on :>>
  
  Reviewing the overall business strategy
  Identifying the target customers
  Conducting research on the targeted customer group
  Developing the brand positioning in the targeted market/s
  Developing the messaging strategy identified from the research
  Developing the name, logo and tagline that fit with the strategy
  Developing the content marketing strategy
  Developing the website based on the marketing strategy
  Developing the marketing pitch presentation
  Implementing, tracking, adjusting & refreshing inherited or existing strategies
  

Marketing Services- Promotion Concepts

Our promotional concept services consist of hands on experience in commodities that require penetration in sales. these experience spread across foods and nonfoods as well as social services, finance, automotive, real estate lead generating, healthcare, education and more. Our models focus on testing the most effective promotional activities before it’s live.

• Promotions Strategy:

  Promotion is one of the elements in
  marketing mix, that deals with any two-
  way communication that interact with
  the consumers. This is a high level
  introduction to developing a promotional
  strategy for business concentrating on
  advertising and one more element such
  as 'pull' tactics methodology.
   
   
   
  

• Top 10 promotional Channels:

  Contests
  Social Media
  Mail Order
  Product Giveaways
  Point-of-Sale Promotion
  Customer Incentive Program
  Causes and Charity
  Branded Promotional Gifts
  Customer Events
  After-Sale Customer Surveys
   
  

• Marketing Effectiveness:

  Marketing effectiveness is the measure of
  how effective a given marketer's go to
  market strategy is toward meeting the
  goal of maximizing their spending to
  achieve positive results in both the short-
  and long-term. It is also related to
  marketing ROI and return on marketing
  investment (ROMI). Our role is to
  measure the effectiveness of the
  marketing activities and in particular the
  promotional marketing channels mix.

Marketing Services- Performance Measurements Services

Our Marketing Performance Measurements services consist of several elements and areas to cover including advertising performance , retail measurements, consumer spend measurements, market share measurements, category performance measurement, product performance measurements, Services performance measurements.

• Performance Strategy:

  The core objective of the performance measurement strategy
  is to achieving a change or maintaining an excellence
  toward defined target/s.
  
  Where are your company now Where do your company
  want to be How are the company going to reach
  there Defining the measure frame of work in
  tracking the milestones Implementing changes
  as required to ensure that the path will lead
  to achieving the objective/s set in the strategy.

• Measurements Work plan Coverage:

  Data Sources
  Data Collection Method
  Data Collection Frequency
  Repeated Operation Frequency
  Report Frequency
  Report Format
  Delivery Due Date
  Data Collection Starting Date
  Reporting Agreed Date
   
  

Business Development Consulting

Our Business Development specialists, have an experience of over 12 years in the MENA region and space over many sectors with focus on Marketing to large enterprises and SME’s. We have consulted for top 500 FTSE as well as small & medium business in the MENA region, our services based on real life hands-on experience and we take every project as a challenge and have completed all our projects with success. Our services split into:

• Business Development Strategies:

  Providing the business with the strategy
  to adopt and work on in order to boost
  the business with substantial percentage
  of expansion that utilizes own brand/
  resources/ capital / customer base by
  analyzing and suggesting short and long
  term working plan.

• Business Development Operations:

  Taking the analysis and suggestion of the
  strategy and deploying the operation that
  leads to the expansion and growth hand in
  hand with the local management until
  result is clear and visible.
  We call this “Make It Happen”
   

Business Development Consulting - Marketing Strategies

Our marketing strategies is a marketing mix across multi channels and is adopted differently from sector to sector. A public sector marketing strategy for penetrating digital use of services are totally different from FMCG retail penetrating online ecommerce awareness. From budget all the way to deploying the strategy and until results in hand, we have it all covered, we work smart. An example:

• Marketing Mix Strategy:

  Is a Product, price, place integrated
  with a promotion. It’s a set of
  controlled, tactical marketing tools
  that a client can use to produce a
  consumer response from a target
  market. It consists of many things
  that a client can do to influence
  the demand for its products or
  services. It’s a set of activities and
  concept that drive consumer
  attention for intent of purchase.

• While the marketing strategy looks at total area of the
  business and require long term to change and enhance, the
  marketing mix strategy focus on the 4 Ps:
  Product,
  Price
  Place
  Promotion
  Your business require boost, an energy drink with the effect of
  super power that drive performance by at least 10% of change
  YOY. Hence we looked at what is doable, achievable, affordable
  at competitive cost and mild effect on the operation.

Business Development Consulting - Business Plan Strategy

Business Planning is a skills mastered in real environments, understanding your business and acting as if was our own business, thinking with you, looking at your wish list and incorporating that along with current business operation may sound challenging. Our theory is that nothing impossible. Many leaders have locked themselves with the work frame inherited or hardworking team missing the spirit and the enthusiasm, missing the edge of making things happen and require a shake-up.

• Business Plan Strategy:

  Mapping the operation
  Identifying the gap
  Incorporating the gaps
  Deploying the new plan
  Training / Coaching
  Measuring & Reassessing
  Implementing gap items
   
   
  

• Plan Should Include:

  Company Brief Background
  Product/s Analysis
  Marketing plan Analysis
  Competition Analysis
  SWOT Analysis
  Operations Analysis
  Financial Analysis
  Timeline Planned
  Executive Summary
  

• Suggested Action Plan:

  Plan Objectives
  Unit Heads Collaboration
  Performance Checking
  Suggested Plan Improvements
  Operations Acting
  Suggested Strategy
  Suggested Plan Schedule
  Plan Implementation
   
  

Business Development Consulting - Product / Service Development

Proactive Consulting have developed a robust method for developing a products and services related to targeted market, consumers and it focus on the need of consumers and the market gap and opportunity post analyzing the competition and measure the demand level in comparison with the level of supply. Regardless of sector, measuring consumer voice is the key behind any development coupled with NPD.

• Product Dev. Plan:

  Idea Generating
  Idea Screening
  Concept Testing
  Business Analysis
  Marketing Testing
  Technical Development
  Launching Product
  Evaluating and reviewing
  

• Plan Should Include:

  A set of ideas will be generated related to sector/consumer/region
  Consumers in related markets screen and rank the products /services
  A beta product/services built in order to test cost / logistics/output
  A case study based on SWOT analysis for ROI assessment & validation
  A simulated marketing plan to accommodate the launch or relaunch
  A proposed technical guide exploring the validity by the technical team
  A go-life proposed plan with the sales and commercial team
  An evaluation post launch in order to review and implement enhancements
  

Business Development Consulting - Business Plan Implementation

Our hands-on skills and experience has a great deal in implementing a business plan that leaders have though for a long time and needed a positive sponsors willing to go in the opposed to norms and traditional way in implementing visions or even making a dream come through. It is about determination, goodwill in making things happen, a talent that born with individuals and cant be brought.

• Business Plan Implementation:

  Understanding the business cycle
  Understanding the implications on the operation
  Identifying and solving obstacles and barriers
  Planning for implementation in parallel with BAU
  Conducting a trial in out of peak time zone
  Conducting risk assessment and reporting
  Implementing new business plan
  Monitoring, measuring and reporting success
  Analyzing further market gap and opportunities
  

• Proactive role in the implementation:

  Mapping and recording the business operation
  Risk assessment for the new implementation
  Coordinating and cooperating with existing team
  Solving issues and removing obstacles
  Creating an operational guide for new implementation
  Managing the trial of the new implementation
  Monitoring and measuring performance overall
  Identifying gaps and opportunities and reporting
  Remapping changes into the new implementation

OUR COVERAGE

OUR COVERAGE – UNITED ARAB EMIRATES