CEO121 Consulting is an advisory service to the decision makers with expertise in the Marketing & Growth Solutions, within the MENA region. Established in the early 2018 by the creators Ryan Connolly and few other senior consultants in the region, in order to serve the executive leaders in the private and public sectors’ by providing business solutions and collecting consumer and users’ feedback on a products and services for studies & Services based on the international market research standards on a custom made bases.
Our aim is to empower business leaders with quality Insight and credibility, compliant to the standards set by the national and International Market Research associations.
We are a unique advisors with years of experience, confident in our solutions that provided in a timely manners. We understand that leaders have no time to waste in trial and errors and hence we will provide studies that relay on the true feedback of respondents and honest advise provided.
We create sensible and achievable milestones to our clients, in order to became a strategic trusted advisors for Marketing & Growth Solutions.
Our services split into 2 major areas to support the growth of businesses where we plan and implement marketing and business development strategies to our customers, we implement the plans with focus on growth and performance. Our success is in being result oriented in making things happen for our clients.
Creative Branding Concepts
Promotional & Seasonal Concepts
Business Development Services
Marketing Strategies Trd. & Dig.
Product & Service Development
Marketing Services- Market Research
Our market research services gained from the leaders of the industry, we have completed many projects in over 15 years. We have measured the developed of products and services to consumers that meet the ESOMAR standards. Our clients are confidant in our findings.
Face to Face
Mini Focus Group
In Depth Interview
In Home Visit
Web based interviews
Marketing Services- Creative Concepts
Our market creative services provided by artists in idea generating mixed by skills in the real live environments. We understand consumers and how to create that monument of purchase intent, it start with the brief and ended up with successful idea.
Advertising production, planning and execution
A storyline generated with creative mindset to draw attention.
Creative Promotional ads with focus on objectives.
Localizing concepts based on global launches to appeal to market.
Creating designs of brand/ name/ idea/ promotion / awareness..
Creating teaser concept to draw attention and create curiosity
Outdoor models / boards / bridges, not just characters & colors
Marketing Services- Branding Concepts
Our market branding services consist of experience with brushing, shining an identity of business / products and services across sector. Branding is more than name and symbols, it’s about birth of a new business that need to be known as unique and noticed business in order to be considered by consumers.
The 10 Steps of Brand Development Strategy we work on :>>
Reviewing the overall business strategy
Identifying the target customers
Conducting research on the targeted customer group
Developing the brand positioning in the targeted market/s
Developing the messaging strategy identified from the research
Developing the name, logo and tagline that fit with the strategy
Developing the content marketing strategy
Developing the website based on the marketing strategy
Developing the marketing pitch presentation
Implementing, tracking, adjusting & refreshing inherited or existing strategies
Marketing Services- Promotion Concepts
Our promotional concept services consist of hands on experience in commodities that require penetration in sales. these experience spread across foods and nonfoods as well as social services, finance, automotive, real estate lead generating, healthcare, education and more. Our models focus on testing the most effective promotional activities before it’s live.
Promotion is one of the elements in
marketing mix, that deals with any two-
way communication that interact with
the consumers. This is a high level
introduction to developing a promotional
strategy for business concentrating on
advertising and one more element such
as 'pull' tactics methodology.
Top 10 promotional Channels:
Customer Incentive Program
Causes and Charity
Branded Promotional Gifts
After-Sale Customer Surveys
Marketing effectiveness is the measure of
how effective a given marketer's go to
market strategy is toward meeting the
goal of maximizing their spending to
achieve positive results in both the short-
and long-term. It is also related to
marketing ROI and return on marketing
investment (ROMI). Our role is to
measure the effectiveness of the
marketing activities and in particular the
promotional marketing channels mix.
Marketing Services- Performance Measurements Services
Our Marketing Performance Measurements services consist of several elements and areas to cover including advertising performance , retail measurements, consumer spend measurements, market share measurements, category performance measurement, product performance measurements, Services performance measurements.
The core objective of the performance measurement strategy
is to achieving a change or maintaining an excellence
toward defined target/s.
Where are your company now Where do your company
want to be How are the company going to reach
there Defining the measure frame of work in
tracking the milestones Implementing changes
as required to ensure that the path will lead
to achieving the objective/s set in the strategy.
Measurements Work plan Coverage:
Data Collection Method
Data Collection Frequency
Repeated Operation Frequency
Delivery Due Date
Data Collection Starting Date
Reporting Agreed Date
Business Development Consulting
Our Business Development specialists, have an experience of over 12 years in the MENA region and space over many sectors with focus on Marketing to large enterprises and SME’s. We have consulted for top 500 FTSE as well as small & medium business in the MENA region, our services based on real life hands-on experience and we take every project as a challenge and have completed all our projects with success. Our services split into:
Business Development Strategies:
Providing the business with the strategy
to adopt and work on in order to boost
the business with substantial percentage
of expansion that utilizes own brand/
resources/ capital / customer base by
analyzing and suggesting short and long
term working plan.
Business Development Operations:
Taking the analysis and suggestion of the
strategy and deploying the operation that
leads to the expansion and growth hand in
hand with the local management until
result is clear and visible.
We call this “Make It Happen”
Business Development Consulting - Marketing Strategies
Our marketing strategies is a marketing mix across multi channels and is adopted differently from sector to sector. A public sector marketing strategy for penetrating digital use of services are totally different from FMCG retail penetrating online ecommerce awareness. From budget all the way to deploying the strategy and until results in hand, we have it all covered, we work smart. An example:
Marketing Mix Strategy:
Is a Product, price, place integrated
with a promotion. It’s a set of
controlled, tactical marketing tools
that a client can use to produce a
consumer response from a target
market. It consists of many things
that a client can do to influence
the demand for its products or
services. It’s a set of activities and
concept that drive consumer
attention for intent of purchase.
While the marketing strategy looks at total area of the
business and require long term to change and enhance, the
marketing mix strategy focus on the 4 Ps:
Your business require boost, an energy drink with the effect of
super power that drive performance by at least 10% of change
YOY. Hence we looked at what is doable, achievable, affordable
at competitive cost and mild effect on the operation.
Business Development Consulting - Business Plan Strategy
Business Planning is a skills mastered in real environments, understanding your business and acting as if was our own business, thinking with you, looking at your wish list and incorporating that along with current business operation may sound challenging. Our theory is that nothing impossible. Many leaders have locked themselves with the work frame inherited or hardworking team missing the spirit and the enthusiasm, missing the edge of making things happen and require a shake-up.
Business Plan Strategy:
Mapping the operation
Identifying the gap
Incorporating the gaps
Deploying the new plan
Training / Coaching
Measuring & Reassessing
Implementing gap items
Plan Should Include:
Company Brief Background
Marketing plan Analysis
Suggested Action Plan:
Unit Heads Collaboration
Suggested Plan Improvements
Suggested Plan Schedule
Business Development Consulting - Product / Service Development
Proactive Consulting have developed a robust method for developing a products and services related to targeted market, consumers and it focus on the need of consumers and the market gap and opportunity post analyzing the competition and measure the demand level in comparison with the level of supply. Regardless of sector, measuring consumer voice is the key behind any development coupled with NPD.
Product Dev. Plan:
Evaluating and reviewing
Plan Should Include:
A set of ideas will be generated related to sector/consumer/region
Consumers in related markets screen and rank the products /services
A beta product/services built in order to test cost / logistics/output
A case study based on SWOT analysis for ROI assessment & validation
A simulated marketing plan to accommodate the launch or relaunch
A proposed technical guide exploring the validity by the technical team
A go-life proposed plan with the sales and commercial team
An evaluation post launch in order to review and implement enhancements
Business Development Consulting - Business Plan Implementation
Our hands-on skills and experience has a great deal in implementing a business plan that leaders have though for a long time and needed a positive sponsors willing to go in the opposed to norms and traditional way in implementing visions or even making a dream come through. It is about determination, goodwill in making things happen, a talent that born with individuals and cant be brought.
Business Plan Implementation:
Understanding the business cycle
Understanding the implications on the operation
Identifying and solving obstacles and barriers
Planning for implementation in parallel with BAU
Conducting a trial in out of peak time zone
Conducting risk assessment and reporting
Implementing new business plan
Monitoring, measuring and reporting success
Analyzing further market gap and opportunities
Proactive role in the implementation:
Mapping and recording the business operation
Risk assessment for the new implementation
Coordinating and cooperating with existing team
Solving issues and removing obstacles
Creating an operational guide for new implementation
Managing the trial of the new implementation
Monitoring and measuring performance overall
Identifying gaps and opportunities and reporting
Remapping changes into the new implementation
Hi! contact us
we work in Dubai, a beautiful sunny town in United Arab Emirates,
get in touch with us, even just to say hi :-)
Direct. +971 558476870
Tel. +971 4 526 4710
Trade Centre 2 Level 3, The Offices 3,
One Central - Dubai
United Arab Emirates